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Target market: ORGASM IN A CREAM!New creams spell more sexual pleasure for women and for those, yet to experience it, an orgasm. But, there is more for you to find out . . . By Riette Rust Yes! Yes! Yes! Surely this is what every woman wants to say. Now, 6 years after Viagra, we have new creams for women which increase their libido, guarantee them more sexual pleasure, intense orgasms and multiple climax. Creams such as Go Girl, at LAST, Zestra® and Dream Cream also result in quicker orgasms. Dr Lorraine Becker, a doctor in Rosebank, Johannesburg says, “It usually takes women between twenty and thirty minutes to reach an orgasm – therefore much longer than most men.” This was one of the reasons for her development of at LAST after twenty years in practice. Manufacturers and pharmacists claim to be inundated with queries regarding these creams. Some women are believed to say: “Thank you. I thought I was the only one with a (orgasm) problem.” However, this tendency occurs throughout the world. Dr Marlene Wasserman, clinical sexologist at the Cape Town Medi-Clinic Sexual Health Centre, says it appears that almost 50% of South African women have unfulfilled sex lives. (Relevant South African statistics are not available yet.) Studies show that 43% of American women are sexually dysfunctional or are dissatisfied with their sex lives says Dr Jed Kaminetsky from New York, developer of Dream Cream. Dream Cream was developed in 2000 – the first of its kind in the world. Jed, assistant professor in Urology at the New York University, says that the most prevalent sexual problems amongst women are a lack of libido, vaginal dryness and the inability to experience an orgasm. According to the study, the Women’s Health and Sexuality Survey (2003), which involved 2467 women between the ages of 20 and 70 years from various European countries, 30% of women suffer from a lack of libido. About 30% do not derive pleasure from sex, 20% struggle to become properly aroused and 20% battle to have an orgasm.
So where does the problem lie? According to Marlene, many women do not enjoy sex “because they derive no pleasure from it”. There is very little foreplay and actual sex only lasts for a few moments. Over and above that, many of these women could regard sex as being dirty. They regard it as their duty and rather think of things such as the shopping list during intercourse. Orgasms are faked. “If she really experiences it as pleasurable, she would want it again and again,” says Lorraine. The experts say that another huge problem is the fact that men often do not know where to find a woman’s clitoris or that women need to have it directly stimulated in order to reach orgasm. MANY WOMEN DO NOT ENJOY SEX “BECAUSE THEY DERIVE NO PLEASURE FROM IT” According to Women’s Health statistics only about 38% of women have an orgasm without this kind of stimulation. For this reason Lorraine’s at LAST creams are packaged with a sketch of the female anatomy! So, how do these “wonder creams” work? The cream is squeezed onto the tips of the finger and applied directly to the clitoris or labia and to the outside of the vagina. With the surface tissue stimulated, the blood supply to the area increases, the blood vessels dilate and the sexual response is heightened. Manufacturers promise that your sex life will improve with frequent use of their product. The creams have an effect within ten minutes and the sensation lasts for as long as half an hour. You cannot, however, apply the cream, sit back and wait for an earth shattering experience. According to Marlene, good sex depends on the context in which it takes place: the situation, the environment and your relationship. “Sex should be relaxed and comfortable,” she says. “Speak to and touch each other. Men also enjoy being mollycoddled.” The experts say many factors contribute to an unfulfilled sex life: Fatigue, time constraints and stress “It is logical that a working mom will not necessarily be in the mood for sex in the evenings. Try an alternative sexual approach,” says Marlene. Cuddle, chat, relax together and do not nag! An evening such as this will set the tone for sex, even if it only occurs later in the week. Sexual dysfunction
Anti-depressants If your medication affects your libido then speak to your doctor about an alternative and also consider acquiring a lubricant. According to Marlene the latter is a good idea anyway. Lack of sex play Marlene does not refer to “foreplay”. “Sex is a total experience and an orgasm not necessarily the ultimate goal. Your partner’s libido problem This could be attributed to an imbalance in testosterone, heart disease, prostate problems or diabetes. Problem Relationship If you are not attracted to each other anymore it will have an impact on your sex lives. Premature ejaculation Your partner’s early climax can leave you sexually unsatisfied. According to Marlene about 75% of men reach a climax sooner than they would like to. If the condition becomes chronic, medication and therapy will be necessary. Impotence About 45% of men over the age of 45 struggle with erections. Ask your partner to consult a doctor or sexologist. Products such as Viagra, Levitra, or Cialis might be prescribed. Is sex a necessity in a successful marriage? Some may wonder. There are times that it becomes less frequent such as after the birth of a child, says Marlene. “Otherwise, sex is an essential source of energy which leads to intimacy and pleasure. Without it, a man and woman would live together as brother and sister.” Jed agrees: “A healthy and satisfying sex life contributes to your general well being.” Creams alone are not sufficient for a fulfilling sex life. There is other advice too: Together you and your partner need to take responsibility for your sexual well being. Jed says that verbal and non verbal communication outside the bedroom is very important. Do not remain silent if you are sexually unfulfilled. Men should also not become irritable if women speak about their needs. Become more selfish, says Marlene. Learn to be assertive, first in other areas of your life and then in the bedroom. An orgasm is rather a selfish act after all. “SEX IS AN ESSENTIAL SOURCE OF ENERGY WHICH LEADS TO INTIMACY AND PLEASURE” Jed encourages you to set time aside for love and sex regardless of rushed lives. Be adventurous and creative both in and outside the bedroom. Marlene advises you to change your attitude towards sex: Accept your body as it is. Remain fit, slim and healthy. Try and be sexually interesting; sexy lingerie will help. If you feel sensual, that is what you will project. Read erotic literature, acquire sexual toys, discover your body and establish what you like. Marlene welcomes these new creams, “As long as women realise that they are sexual aides and not a means of solving sexual dysfunction.” At least women are now encouraged to spend on their own sexuality and be more intimately in touch with themselves. “It improves your sex life,” she says.
IS IT SAFE TO USE THESE CREAMS? Go Girl, at LAST, Zestra®, and Dream Cream promise to be safe if the correct procedures are followed. Apply about ten minutes before and even during sex. These creams do not contain hormones so they are safe for use by women who have had a hysterectomy, have cervical cancer, are in their menopause or on the pill. It is also safe for oral sex and masturbation and it will not irritate your partner. These creams can be purchased without a prescription and can be used at any age (Lorraine says one of her clients is 86 years old!) You do not have to have sex after having applied the creams. If you and your partner have a disagreement you can go straight to bed. Unlike Viagra, the physical effect ultimately lies in the sex itself… DO THESE CREAMS WORK? Women between 25 and 45 years say: I did experience the tingling sensation which Go Girl promises but sex with my younger friend was not better than before. I do believe that the cream can help somebody who has problems having an orgasm. I had an orgasm for the first time since the birth of my baby a year ago. At LAST was my saviour. At last my husband now also knows where my clitoris is! We’ve been married for eleven years. I have tried 4 creams already. With Go Girl I experienced an immediate tingling, a warm feeling which put me in the right mood for sex. The foreplay was short, the orgasms multiple and intense and our climaxes almost simultaneous. (A warning: The Go Girl squirt nozzle works suddenly and fast! Some landed on my cheek.) It took more than ten minutes to have that slightly warm feeling with both at LAST and Dream Cream. At LAST is more liquid than Go Girl so it serves as an excellent lubricant. We also had to apply it during sex. It prepares you physically for a wonderful experience. Dream Cream is a thicker white cream which also serves as lubricant and lasts for longer. With time I became more aware of my lower body and my orgasms occurred more quickly and were more intense than usual. Zestra® is my favourite of all the creams. I was sceptical as it was so thin and watery and there also was no warm feeling after application. But, oh my goodness! The sex was so intense! Foreplay was quick and my orgasms came (too) quickly! WHAT DO THE MEN HAVE TO SAY?
ZESTRA® (R171 per box or R29,50 per application) is the only cream clinically proven to work. It contains borage seed oil (star flower oil), evening primrose oil, special extract of angelica, special extract of coleus and the oxidants and also vitamins C and E. This botanical massage oil not only promises sexual pleasure but also serves as a lubricant. According to clinical tests (to which they refer in the Journal of Sex and Marital Therapy) 85% of users are more easily and quickly aroused. AVAILABLE LOCALLYZestra® – Order from www.zestraforwomen.com or www.zestra.co.za Available at most pharmacies and health stores. Enquiries: info@zestra.co.za HELP WITH SEXUAL PROBLEMS
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Sarie is Media24's oldest women's magazine and the biggest Afrikaans glossy for independent and sophisticated women, inspiring them at both work and at play. The magazine seeks
to empower, encourage, advise, support and inform its readers, inspiring them on all fronts, be it with beauty tips, the latest fashion trends, recipes, handicraft, fiction, health or the
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Marlene says that, statistically, about 65% of patients who visit their family doctor with various other problems actually struggle with sexual frustrations!
This includes a low libido, the inability to become sufficiently aroused (e.g. due to vaginal dryness), or the inability to reach an orgasm. Maybe sex is painful or without sensation if the
vagina has been damaged during birth for example. Maybe vaginal spasms cause so much pain that it prevents you from having sex. There could also be psychological reasons, such as a staunch
Calvinistic upbringing, where sex is believed to be dirty. Should any of the above be the case, then do consult a sexologist.
If your partner is willing to buy the creams for you, it will encourage communication regarding sex, Lorraine adds.